Cartel Bar Identity

Cartel rooftop bar is a venue located in the upcoming cbd/greenpoint area of Cape Town. We wanted to develop an identity for them that went against the prevalent use of "hipster" logos. Much like the subject matter itself, the logo and extended identity developed organically over time. The plant and animal imagery was sourced from the BioDiversity Heritage Library https://www.flickr.com/photos/biodivlibrary/

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