The initial can illustration was done in just under two days to meet a tight deadline. If I'd had more time I would have crafted the design more, but regardless I'm happy with how the design turned out.
The biggest part of the campaign that I was involved in was developing the style for, and then creating, 10 milestone illustrations for key points in Black Coffee's career.
To promote the campaign we sent packs to prominent music influencers. The pack included the limited edition Red Bull Can, a pack of postcard illustrations, a license disk sticker, a pin badge, Black Coffee's latest album and branded headphone case to carry it all in.
Bespoke Timeline Microsite
We developed a timeline microsite to house all the illustrations as well as other milestones from Black Coffee's career. The microsite was also home to competitions and social content.
Billboards & Magazines
To promote the can and the microsite I also designed a couple different billboards, magazine ads and point of sale branded assets.